1. Acceptance of Terms

By creating an account on Adverra (“the Platform”), operated by Adaptiv Ltd (“we”, “us”, or “our”), you agree to be bound by these Terms of Service (“Terms”). If you do not agree to these Terms, you may not use the Platform. We reserve the right to update these Terms at any time. Continued use of the Platform after changes constitutes acceptance of the revised Terms.

2. Account Registration

To access the Platform, you must register for an account by providing a valid email address and creating a password. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You must notify us immediately if you become aware of any unauthorised use of your account.

You must be at least 18 years of age to create an account. By registering, you represent and warrant that you meet this age requirement.

3. Description of Service

Adverra is an AI-powered advertising image creation platform. The Platform provides tools for generating, editing, combining, and managing marketing images using artificial intelligence. Features include text-to-image generation, image editing, model casting, brand kit management, and an image library.

4. Credits and Payments

Certain features of the Platform require credits. Credits may be purchased through the Platform using a valid payment method processed by our third-party payment provider, Stripe. All credit purchases are final and non-refundable except as required by applicable law.

New users may receive a one-time allocation of trial credits upon registration. Trial credits are subject to the same usage terms as purchased credits and have no cash value.

We reserve the right to change credit pricing at any time. Any price changes will not affect credits already purchased.

5. Acceptable Use

You agree not to use the Platform to:

• Generate content that is illegal, harmful, threatening, abusive, defamatory, or otherwise objectionable.
• Create images that infringe upon the intellectual property rights of any third party.
• Produce content depicting minors in any inappropriate context.
• Generate deceptive or misleading advertising content that violates applicable advertising standards.
• Attempt to circumvent usage limits, rate limits, or security measures.
• Use automated means (bots, scrapers) to access the Platform without our prior written consent.
• Interfere with or disrupt the Platform or servers or networks connected to the Platform.

We reserve the right to suspend or terminate your account if we determine, in our sole discretion, that you have violated these acceptable use terms.

6. Intellectual Property and Generated Content

You retain ownership of any images, prompts, or other content that you upload to the Platform (“User Content”). By uploading User Content, you grant us a limited, non-exclusive licence to process, store, and display it as necessary to provide the Platform's services.

Images generated by the Platform using AI (“Generated Content”) are provided to you for your commercial and personal use, subject to these Terms. You are solely responsible for ensuring that your use of Generated Content complies with applicable laws and does not infringe third-party rights.

We do not claim ownership of Generated Content. However, due to the nature of AI image generation, similar or identical outputs may be produced for different users from similar prompts. We do not guarantee exclusivity of Generated Content.

7. Third-Party Services

The Platform relies on third-party services to provide its functionality, including but not limited to AI model providers for image generation, cloud storage providers for data hosting, and payment processors for transactions. We are not responsible for the availability, accuracy, or reliability of these third-party services.

8. Termination

You may terminate your account at any time by using the account deletion feature in your profile settings. Upon deletion, your personal data and generated content will be permanently removed in accordance with our Privacy Policy.

We may suspend or terminate your account at any time, with or without notice, for conduct that we determine violates these Terms, is harmful to other users or the Platform, or for any other reason at our sole discretion. Unused credits will not be refunded upon termination for cause.

9. Disclaimer of Warranties

The Platform is provided on an “as is” and “as available” basis without warranties of any kind, whether express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Platform will be uninterrupted, error-free, or secure, or that AI-generated outputs will be accurate, suitable, or free from defects.

10. Limitation of Liability

To the maximum extent permitted by applicable law, Adaptiv Ltd shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenues, whether incurred directly or indirectly, or any loss of data, use, goodwill, or other intangible losses resulting from your use of the Platform.

Our total aggregate liability for all claims arising out of or relating to these Terms or the Platform shall not exceed the amount you paid to us in the twelve (12) months preceding the claim.

11. Governing Law

These Terms shall be governed by and construed in accordance with the laws of England and Wales. Any disputes arising under or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

12. Contact

If you have any questions about these Terms, please contact us at support@adverra.com.